Step 1 of "push grade to HubSpot as a company property": before we trust the automated match, someone eyeballs it here. Matching is now location-primary: each row is one physical OC location. A this location match hit HubSpot's location_id or sos2_location_id property directly (this location's own OC id — high confidence). A merchant fallback match couldn't find this location individually in HubSpot, so it falls back to the parent merchant's sos2_merchant_id / merchant_group_id match — common for single-location merchants, but worth a second look for chains (a merchant-level match can only ever point at one company, even when the chain has several).